This is the sign you've been waiting for. Buy some merch and you'll finally be happy.

"Live Laugh Love" Tee

Life boils down to three simple words: Live, Laugh, Love. We're adding "Run" to the equation because the more you run, the less bad thoughts come into your head at night. So buy this shirt and don't forget to go with the flow and hit the trails after work.

• 100% lightweight cotton
• Sendō logo on the front / "Live Laugh Love" graphic on the back
• available in S, M, L, XL, XXL
• two colors: black or light grey
• $36
• shipping and taxes not included, USA only for now
• Comes with 2 vinyl stickers (3"-4") with original Sendō artwork inspired by runners in motion. They're waterproof, fade-resistant, scratch-proof. Perfect for laptops, bottles, notebooks, or anywhere you want to rep the journey.

"Workshop" Tote Bag

Welcome to the workshop of life called Earth. We're here to train hard, connect with others and try to be better people. Sometimes you need a place to stash your books, groceries, training gear, or whatever weird thing you picked up at the flea market. That’s where this tote comes in. Strong enough to carry your life, light enough to forget you’re holding it.

Details:

• 100% cotton canvas
• Heavy-duty 12oz fabric (won’t flop like the cheap ones)
• 15” x 16” — fits books, laptops, or a pair of running shoes
• Dual handles for over-the-shoulder carry
• Screen-printed Sendō Workshop graphic on both sides
• Available in black or natural
• $22 (shipping + taxes not included, USA only for now)
• Comes with 2 vinyl stickers (3"-4") with original Sendō artwork inspired by runners in motion. They're waterproof, fade-resistant, scratch-proof. Perfect for laptops, bottles, notebooks, or anywhere you want to rep the journey.

The Running Program Book (PDF)

This is the digital edition of our all-in-one Running Program Book, designed to take you from your first 5K to conquering the marathon. Whether you’re lacing up for your very first race or chasing a new PR, this book is your training partner, logbook, and guide on the road.

At over 100 pages, this edition is our biggest running resource yet. It brings together years of training knowledge, countless miles on the road, and feedback from athletes just like you. Inside, you’ll find structured training plans, running drills, recovery advice, and answers to the most common questions runners ask.

What’s Inside

• 5K, 10K, Half, and Marathon Training Programs – complete schedules to get you to the start line strong and confident.
• Running Drills & Workouts – improve speed, form, and efficiency.
• Warm-Up, Mobility & Stretching Guides – keep your body healthy and ready to perform.
• Nutrition & Hydration Basics – fuel your runs the right way.
• Race Day Prep & Strategy – know what to expect and how to execute.
• Running FAQs – answers to the most common questions we get about training, gear, pacing, and more.
• Logbook Pages – track your miles, times, and notes as you progress.
• Bonus Sections – mindset tips, gear checklists, and space for your own reflections.

In full color, packed with clear layouts and helpful visuals, this PDF is built to be both a resource and a companion. Print it, keep it on your phone, or bring it along to the track — it’s designed to fit into your journey however you train.

We hope this Running Program Book helps guide you to new distances, faster times, and a stronger love of running. Good luck on The Challenge, and see you at the finish line!

This is a digital download. No refunds are available on this item.

The Strength Training Program Book (PDF)

This is the digital edition of our all-in-one Strength Training Program Book, built to help you get stronger, move better, and train with purpose. Whether you’re working out at home with no equipment, grabbing a set of dumbbells, or hitting the gym, this book gives you structured plans, exercise guidance, and the tools to track your progress.

At over 100 pages, this edition brings together four unique programs plus bonus resources to support your entire training journey. With clear layouts, exercise demos, and built-in logbook pages, you’ll have everything you need to follow a plan that works for your lifestyle.

What’s Inside:

• Bodyweight Workouts – no equipment required. Perfect for home or travel, focused on functional strength and endurance.
• Dumbbell Workouts – versatile programs designed for building muscle and strength with a single set of weights.
• 5x5 Strength Training – a classic program built around progressive overload, perfect for getting stronger in the big lifts.
• Full Body Gym Plan – for those ready to take it to the next level, combining compound lifts and accessory work to build balanced strength.
• Warm-Up, Mobility & Stretching Guides – keep your joints healthy and your muscles primed.
• Core & Abs Routines – strengthen your foundation to support lifting and everyday performance.
• Training FAQs – answers to the most common questions about lifting, recovery, and progression.
• Logbook Pages – track weights, sets, reps, and personal bests as you progress.
• Mindset & Motivation Tips – cultivate the discipline to stay consistent and keep pushing forward.

Designed to be both a resource and a training partner, this PDF is full color and easy to use anywhere — at home, in the gym, or on the go. Print it out, keep it on your phone, or use it alongside your Sendō training journey.

We hope this Strength Training Program Book helps you build strength, resilience, and confidence — not just in the gym, but in every part of your life.

This is a digital download. No refunds are available on this item.