This is the sign you've been waiting for.

Preorders for Sendō: Dawn Collection (SS 2026) are coming soon.

Live, Laugh, Love Tee

Life boils down to three simple words: Live, Laugh, Love. We’re adding Run to the equation because the more you run, the less the bad thoughts come into your head at night. So throw on some shoes, hit the trail, and enjoy that sweet moment where your body hurts too much for your brain to think.

Details

• Front: “Running Man” artwork
• Back: “Live Laugh Love Run” artwork
• Lightweight cotton — soft feel, everyday comfort
• Regular fit (true to size)
• Color: Black
• Price: $42
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Totally Having Fun Tee

Light, breathable, and soft enough to live in, whether you’re mid-climb, mid-errand, or mid-existential crisis.

This is for the people who ride hard, hit the corner a little too fast and take an epic spill, like actual head over handlebars flip, into the patio tables of a cafe on South Congress. It's a springtime Saturday so even the outdoor seating is filled up with cute yuppies exploring brunch options. Everyone heard you screaming through the tears so they leapt away in time.

A crowd of concerned citizens never emerges; you force yourself to stand amidst broken plates and pieces of cheap outdoor furniture. Head spinning, racing kit soaked with mimosas, you limp over to the edge of the sidewalk to sit down and catch your breath. Your water bottle, dislodged on impact, rolls towards you on the concrete. The smell of wet breakfast foods in your helmet is leaking past the adrenaline.

Traffic lights turn green and cars pass by in procession. You flash a thumbs up through fingerless gloves to prove that you've got some level of dignity left.

Just when all hope is lost, a middle aged man with a pot belly approaches to tell you that it's a pretty sick bike. And that it was a good approach angle, but you should've pedaled through the corner. So don't forget that there's still kind people in the world and new challenges to embrace, no matter how old you are.

You realize that the maple syrup smeared on your cycling jersey is dogshit.

Details

• Front: "Cycling Club" artwork
• Back: Oversized "Sendō Worldwide" logo
• Lightweight cotton — comfortable, breathable, great for post-ride hangs
• Regular fit (true to size)
• Color: Black
• Price: $42
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Heavyweights Only Tee

Some days you need speed. Other days you need strength. The Heavyweights Only Tee is for the training sessions where you’re chasing raw power: heavy reps, loud music, no nonsense. Perfect for the gym, the track, and post-workout burritos.

Details

• Front: "Heavyweights" artwork
• Back: Oversized "Sendō Worldwide" logo
• Heavyweight cotton that holds shape — thick, durable, made to last
• Slightly relaxed fit (not boxy, not slim — just right)
• Color: Black
• Price: $42
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Yoga Tee

Training isn’t just miles and muscle — sometimes the hardest flex is calming down. The Yoga Tee celebrates the recovery side of Sendō: breathwork, mobility, mindfulness, and taking yourself lightly. Wear it for yoga, warm-ups, cool-downs, or any day you need to slow the world down for a minute.

Details

• Front: "Ogre Yoga" artwork
• Back: Oversized "Sendō Worldwide" logo
• Lightweight cotton with a soft feel — great for movement or rest days
• Regular fit (true to size)
• Color: Black
• Price: $42
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Adventure Time Tote

Books, groceries, ride snacks, gym clothes, or that random thing you impulse-bought at the Saturday market: this tote was built to haul the chaos of an active life. Tough enough for daily use, clean enough to look intentional.

Details

• Front: "Adventure Time" artwork
• Heavy-duty canvas — holds shape (doesn’t flop)
• 15" x 16" — fits laptops, notebooks, a pair of shoes, or groceries
• Reinforced dual shoulder straps with contrasting stitching
• Color: Navy
• Price: $22
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Classic Rope Cap

For runs, rides, coffee stops, and bad-hair mornings. The Classic Rope Cap is minimalist, durable, and a little bit old-school. Structured crown, curved brim, and a low-key rope detail to hold your favorite Yu-Gi-Oh! card. Whether you’re logging trail miles or wandering a farmers market, this is the everyday cap for it all. Let's duel.

Details

• Embroidered "Sendō Worldwide" logo
• Matching braided rope detail across brim
• Adjustable nylon strap + clip closure (one size fits most)
• Soft, comfy, mid-profile fit (not too tall, not too flat)
• Color: Navy
• Price: $35
• Shipping & taxes not included (USA only for now)
• Includes 2x Sendō vinyl stickers

Sendō Running Manual (PDF)

A practical running manual built around consistency, longevity, and real life. Inside you’ll find four complete running programs — 5K, 10K, Half Marathon, and Marathon — designed to meet you where you are and adapt as life inevitably gets messy. Each program includes clear weekly structures, flexible guidance, and built-in ways to recover when you miss days or lose momentum.

Beyond the plans, the book pulls together years of Sendō research and writing on training fundamentals, recovery, nutrition, injury prevention, and the mindset that actually makes consistency possible.

This is version one: straightforward, honest, and meant to evolve over time — the same way running does.

What’s inside

• 4 complete running programs
• Clear weekly training structures
• Simple guidance on pace, effort, and recovery
• Practical advice on gear, nutrition, and injuries
• A long-term approach to running, not just race prep

Who it’s for

• New and returning runners
• Endurance athletes looking for structure without rigidity
• Anyone tired of overcomplicated plans

Details

• Price: $15
• Format: PDF delivered via email

Sendō Weightlifting Manual (PDF)

This book is a practical guide to getting stronger in a way that supports running, endurance sport, and long-term health. Inside are four complete programs — Bodyweight Training, Dumbbell Training, Gym Training I and Gym Training II: each designed to be repeatable, adaptable, and sustainable.

The foundation sections break down movement patterns, progressive overload, recovery, and form in clear, human language. The programs themselves prioritize consistency, smart progression, and workouts that fit into real schedules.

What’s inside

• 4 complete strength training programs
• Clear weekly splits and exercise guidance
• Simple progression rules
• Strength plans designed to complement running
• Long-term training philosophy focused on longevity

Who it’s for

• Runners and endurance athletes
• Beginners who want structure without intimidation
• Anyone building strength for life, not just the gym

Details

• Price: $15
• Format: PDF delivered via email